![]() But even a relatively small radio station event is a big deal when it’s in the largest market in the US. “The format is growing and Nash-FM brings Brad’s music to a massive audience.” “Bringing Brad to New York City for a Nash-FM show to spread the word about his new release makes all the sense in the world,” said John Sigler, director of national promotion for Arista Nashville. “My job knows I’m here, I took a personal day,” said Joe Surman, an attorney from New Jersey. ![]() “Usually, you can only see him in a big place, and to see him in a small environment like this, well, I would’ve done anything to get here.” “This is a once in a lifetime experience,” he said. Some ticket winners who stood in the cold rain for as long as three hours to make sure they got in first to be as close as possible to the star were disappointed to discover five rows of chairs for VIPs at the front. They shouted their anger to the singer as soon as he appeared on stage. With the finesse of a pro comic diffusing hecklers every night, Paisley had it all under control. “We’ll see if these suits in the front are worthy of where they are,” he said, before ripping-into his appropriate hit “Southern Comfort Zone,” which melted into “New York, New York” at the finish. Many of those “suits” in the front rows were Nash-FM clients - advertisers who’ve come on board to support New York’s first country station in 17 years. “Me and my entire staff, we’re the luckiest people in New York City,” said Kim Bryant, vice president and market manager for the Cumulus radio stations in New York, including Nash-FM.
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