![]() Misinformation on bulking and cutting, meaning eating excessively or not at all so as to effectively gain muscle, is circulating throughout the app. As most videos on TikTok are only 15 seconds, viewers are getting extremely short introductions to workouts, and harmful habits are created. While deeming this aesthetic to be a standard of cleanliness and organization, it simultaneously deems people of color as “dirty.”Īs various beauty standards on TikTok are generally directed toward women, the app also contains an intense workout and gym presence, geared towards men and promoting similar toxic standards. Earle’s lifestyle trends, the “clean girl aesthetic” has gained popularity, but this aesthetic is geared toward white people and a white standard of beauty. Despite this, many people have coined the phrase “What Would Alix Do,” in admiration of her various behaviors, thus promoting this lifestyle. She frequently skips meals, opting to order fast food late at night, and drinks heavily. Earle creates three-minute “get ready with me videos,” often promoting a very unhealthy lifestyle. Currently “the hype” has been assigned to 22-year-old beauty influencer Alix Earle. The hype, usually assigned to a famous influencer or celebrity, deems the person the new standard. These trends seen on TikTok perpetuate unrealistic and often unattainable standards, disguising various real-life struggles as what’s “in.” Various trends such as “the hype,” “clean girl aesthetic,” “easy weight loss” and even the romanticization of various disorders have started frequenting viewers For You Page. But now it seems as though there is an ulterior motive. ![]() ![]() First they were harmless: video games, books and food recipes. Slowly, trends spread throughout these groups. Thus came the phrase: “Which side of TikTok are you on?” meaning users with similar interests would see similar or the same videos. It’s alarmingly little food, yet the user still favorites the video.Įvery day over 1 billion users log on to social media app sensation TikTok, and from there they engage in the perfectly curated rabbit hole that is their For You Page, a page which uses the data the app has collected to display videos that the user has shown previous interest in. A montage of an influencer’s day flashes, displaying what they eat in a day. Zara Siddique, Audience Engagement ManagerĪ user opens their phone and starts scrolling through the TikTok app.
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